The design method of gift packaging box
Gifts are a relatively short-lived commodity. By the restrictions of festivals, consumer groups, basically belong to the short, frequency, fast products, enter the market to show the sales ability, of course, to show the sales ability, not only rely on corporate advertising, image dissemination, more importantly from the product itself, which includes product quality and packaging. Product quality is the premise, packaging is the performance, interdependent, mutual existence.
In practice, the packaging design is carried out in a limited screen, which is the limitation of space. At the same time, the packaging in the sale is in the short sting time for the buyer to understand, which is the limitation of time. This limitation of time and space requires that the packaging design cannot be blindly perfect, everything is covered, and everything is equal to nothing. The key to determine the commodity, consumption, sales of three aspects of the relevant information to compare and choose, the basic point of selection is conducive to improving sales. The following China packaging network editor will determine the focus of the relevant items listed for reference.
The trademark image and brand meaning of the commodity;
The functional utility, texture properties of the product;
The origin background and local factors of the commodity;
The background of the collection and sale of the commodity and the object of consumption;
The difference between the product and the current product;
The status of the packaging design of the same type of goods;
Other relevant features of the product, etc.
China packaging network editor reminds you that these are the design of the media information. When designing, we should understand the relevant information as much as possible, compare and choose, and then determine the focus of performance. Therefore, designers are required to have a wealth of knowledge about commodities, markets and living, cultural knowledge accumulation. The more accumulated, the wider the world of ideas, the more ways, and the more basic the choice of priorities.
First, the performance Angle
This is the deepening after determining the form of expression, that is, after finding the main target, there should be a specific breakthrough. If the trademark, brand as the focus of performance, is the performance of the image, or the performance of the brand has a certain meaning; If the commodity itself is the focus of performance, is the performance of the external image of the commodity, or the performance of some internal attributes of the commodity; Whether to express co-components or to express their functional utility; Things have different angles of understanding, and the performance is more concentrated in one Angle, which will be beneficial to the clarity of the performance.
Second, expression techniques
Just as presentation focus and presentation Angle are like goals and breakthroughs, presentation technique can be a tactical issue. The focus and perspective of performance is mainly to solve what to show. That's only half the problem. Good expression techniques and forms are the vitality of design.
No matter how it is performed, it is necessary to express the content and some characteristics of the content. In a broad sense, everything must have its own particularity, and everything must have a certain connection with some other things. In this way, to express a thing or an object, there are two basic methods: one is to directly express certain characteristics of the object, and the other is to indirectly express things with the help of other things related to the object. The former is called direct performance, and the latter is called indirect performance or assisted performance.
China packaging network editor believes that conception is the soul of design, and it is difficult to develop a fixed conception method and a formula such as conception procedure in design creation. Creation is mostly from immature to mature, in the process of affirming some or negating some, modifying some or supplementing some, is a normal phenomenon. The core of the idea is to consider what to express and how to express two questions. To answer these two questions, we must solve the following four points: the focus of expression, the Angle of expression, the method of expression and the form of expression. Like combat, the focus is to attack the target, the Angle is the breakthrough, the method is the tactic, the form is the weapon, and any one of the links will be completely abandoned if it is not handled well.
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