"Beautiful "big market, paper packaging prospects!
According to the data of the National Bureau of Statistics, in 2020, the size of China's local beauty market will reach 157.6 billion yuan, of which the local high-end beauty market will account for 24.8%, and the size of China's local skin care market and makeup market will be 129 billion yuan and 28.6 billion yuan respectively. In 2021, the national retail sales of cosmetics exceeded 400 billion yuan for the first time, an increase of 14.0%, higher than the growth rate of 9.5% in the same period last year.
With the improvement of people's consumption level and the enhancement of consumption power, the production and sales of cosmetics - such daily chemical products for the purpose of keeping the human body clean, health and beauty have been unprecedented development, and the competition in the cosmetics market is becoming more and more fierce.
In order to better promote their products and occupy a place in the fierce market competition, cosmetics businesses have worked hard in product packaging and publicity, and carried out different classifications and packaging for their own characteristics, and various packaging forms are dazzling.
Development status of cosmetic packaging
Cosmetic packaging adaptability classification
1. Solid packaging. The main eyebrow pencil, lip liner, powder and so on. The packing of this kind of goods is simpler.
2. Solid particle (powder) packaging. Mainly foundation, powder, etc., commonly used packaging methods are mainly paper boxes, composite paper boxes (mostly using cylindrical paper buckets), glass bottles, metal boxes, plastic boxes, plastic bottles, composite film bags, etc.
3. Liquid, emulsion and paste packaging. In all cosmetics, the type and quantity of this type is the largest, most of the skin care cosmetics are in the form of liquid, emulsion or paste. The main forms of packaging are: plastic bottles, glass bottles and composite film bags of various shapes and specifications. For the above various forms of packaging, it is usually used in a way that is compatible with the color printing paper box, and the paper box jointly constitutes the sales packaging of cosmetics to improve the grade of cosmetics.
4. Spray packaging. Spray packaging has the advantages of accurate, effective, simple, hygienic, on-demand quantitative access, etc. Such as hair with mousse, perfume, etc.
The development characteristics of modern cosmetic packaging
1. The application range of plastics and composite materials increases, and the modeling design of plastic bottles tends to be diversified. The use of glass bottles is restricted.
2. Diversified packaging containers to meet different consumption levels.
3. Packaging design series, packaging more and more adapt to the needs of personality development.
4. Some supplies are packaged in the form of spray packaging to facilitate the use of consumers.
The application of carton packaging
In the paper packaging structure of modern goods, the paper box with non-adhesive shape structure is becoming more and more popular. In the automatic molding process, quite a number of folding cartons with non-adhesive structure began to gradually replace the traditional cartons with adhesive structure.
Single carton packing
1. Double-sided folding carton
This kind of carton is based on the surface decoration to match the carton shape, the carton shape change needs to match the product design to highlight the characteristics of the actual use, usually used to pack cosmetics in the variety of makeup, such as: powder, eye shadow box, makeup box, etc.
2. Single-bottle folding carton with compartments
This kind of carton consumes more paper, but the compartment structure can play a better buffer effect, can effectively protect the goods, and the size of the packaging capacity can not be seen from the surface, more suitable for the packaging of cosmetics, it should be noted that the structure of the carton must be made of cardboard with better elasticity.
3. Cross sealing folding carton
The design direction of this carton is the main purpose of displaying in the window after opening, which can better display the goods. The inside of the box is also printed with beautiful patterns to match the cosmetics. After the carton is sealed, it can be suitable for transportation and sales needs, and it is a typical display and transportation dual-purpose carton.
In addition, various special-shaped cartons for cosmetic gift packaging are also gradually emerging. For example, the side plate intersecting line is curved tray box and wedge concave box bottom/trapezoid concave wall swing cover. The side panel intersection structure is suitable for special packaging of LIDS with advanced visual effects, such as cosmetic or liquid gift packaging; The wedge concave bottom/trapezoidal concave wall shaking lid structure is suitable for conventional rectangular box, can be used to pack cosmetics in the makeup variety, such as: powder, eye shadow box, makeup box, etc.
Combination package
Composite packaging is a branch of serialized packaging, which can also be called collection packaging. This kind of packaging is to package the same brand and different functions of cosmetics in a complete series to facilitate the purchase of consumers, and at the same time make the overall price lower than the total price of a separate purchase.
1. Cosmetic packaging gift box
Powder, eye cream, lip balm and other noble cosmetics are packaged in complete sets of gift boxes, which can improve the valuable quality of goods and sales force. Coupled with the successful decoration design to enhance its visual impact, it is a good packaging choice. One of the more typical is the folding carton, and the cell design in the structure can be flexibly adjusted according to the number and shape of the contents.
2. Make groups of four folding cartons
The structured paper box is mainly used for the collection packaging of cosmetics wholesale, and can also be used as a complete set of gift packaging after decoration or addition of auxiliary structure. The structure of the carton is a fixed pasting type, there are many forms of change, according to the different structural requirements, the sealing structure of the carton can be changed, coupled with the requirements of saving cardboard, the carton can be designed into a plate forming structure as far as possible.
Modern packaging strategy and cosmetic packaging
Packaging plays a special role in the commodity economy, non-material, metaphysical, in circulation to show a colorful light, to add a landscape to daily life.
Most international brands have formed their own traditions in packaging design, whether it is shape or color, it has formed a complete set of patterns, and the packaging design of domestic products is very random, and even will change with the personal preferences of producers or designers, and the lack of coherence between products.
From this point of view, the packaging of cosmetics based beauty supplies should reflect the integration of fashion and technology, but also a great challenge to designers.
In reflecting the quality of goods, in addition to effective advertising and eye-catching counter display, packaging is an important link. Decent packaging can not only enhance the visual impact of goods, but also attract consumers. Therefore, packaging as the "coat" of the product, not only must have the function of holding and protecting the product, but also must have the role of attracting purchase and guiding consumption.
Paper packaging, as a high-quality and inexpensive green packaging, is becoming a rapidly developing industry in the national economy, and the cosmetic packaging market has great room for development in terms of quantity and quality for paper product packaging.
Cosmetic packaging will have new pursuits with the improvement of consumption levels: starting from many aspects such as environmental protection, energy saving, material reduction, cost reduction, efficiency, and quality improvement, paper packaging is required to shine on this broad stage.
Liyang paper products co., ltd not only custom cosmetic box, but do also jewelry box, flower box, candle box, perfume box clothing box such as paper box and gift box and paper bag.
